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Coles Joshua Gans and Wei Yuan Yu Harvard Business School Case Jon Pastor and Lawrence Zhou were inspired by the same problem the Internet was surprisingly unhelpful in the hunt for an apartment. The online apartment rental market was fragmented opaque and wrought with misinformation. The leader in this space was the website Craigslist which was the most highly trafficked classifieds site in the world and the tenth most visited site in the United States despite introducing almost no innovations in its years of existence.
