Limiting interstitials can help with website accessibility

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But that is not the only reason why you should be limiting these pop-ups. Aside from the obvious downsides, they also restrict website accessibility. Pop-ups that cover a page, YouTube videos automatically playing in the sidebar—these can make your page a nightmare for users with developmental disabilities and even anxiety. If you get stressed when you have all these “noisy” elements on and around a webpage, what more users who have to navigate a page through sound, have trouble with sudden sounds, or those who have to take extra steps to close the pop-ups? One of my team members, for example, feels physically ill whenever they access a website that has multiple interstitials because they trigger sensory overload.

As a result, they avoid those sites as much as possible to avoid triggering their anxiety.  because all kinds of users will have an easy time accessing and staying in your website. Making your website screen reader-friendly There are instances in which the content layout CY Lists of our webpage suddenly shifts due to ads and other elements of our page. This is called a Cumulative Layout Shift or CLS. These layout shifts can be frustrating for visually impaired users. Since they are reliant on screen readers, these layout shifts can cause them to miss content or be confused due to the screen reader suddenly changing what they are reading.




Screen readers such as NVDA don’t just read the contents of the page, they also read specifically what the user’s cursor is pointing at. So if the content of the area to which the cursor is pointing suddenly shifts, the user will have to take extra steps to figure out where they were originally in your page. For website accessibility, ensure your webpage has a reserved area for dynamic content, specific dimensions for images and videos, and optimized fonts. You can learn more by checking out our CLS tutorial here. Making the text legible There are two aspects of text aesthetics that we need to focus on so we can make them more readable.