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In most cases, the fields to fill in are the same title, advertising text and URL (a bit like Google Ads). For each ad, a preview is available in the interface. Microsoft Advertising also offers the option to add extensions to ads . These are intended to provide additional information to Internet users, with the aim of increasing the click rate. These extensions may concern displaying the price directly in the ad (only for ads that appear at the top of the Bing SERP); the display of.

A telephone number (the same for all users); adding a visual element next to the ad; taking location into account (which makes it possible to display the address of the point of sale closest to the Internet user, as well as a local telephone number); adding an additional BTB Directory text extract; adding one or more links (which allows Internet users to access specific pages of the website or online store); highlighting positive reviews submitted by customers; promoting apps directly in ads; the display of a dynamic site extract (to highlight the products sold on the site).

Define your bidding strategy Bidding strategy is one of the keys to how Microsoft Ads work. It's about adjusting your budget to your goals and targeted keywords, so that your ads are displayed when people type specific queries. By default, the payment model is Enhanced CPC , with the platform taking care of adjusting bids in real time. But it is possible to manually change bid values ​​per ad group. The bidding budget is set per day it tells Microsoft Advertising how much you are willing to spend to display your ads on the selected keywords.